92 THE STUDIO

Julia founded 92 THE STUDIO with a vision rooted in her lifelong passion for fashion and entrepreneurship. Originally established as an athleisure label, the brand was featured in VOGUE four times and gained international recognition through retailers such as About You. In 2025, recognizing a shift in the market, Julia rebranded 92 THE STUDIO, redefining its identity around timeless, long-lasting leather goods. She lives in Milan, Italy, from where she runs the brand.

Q: Why you chose to do a re-branding?
J: As an entrepreneur it is important to have the ability to know when things end. In the past, we focused on athleisure clothing, but with the rise of fast fashion chains everywhere, I felt a shift in the market. Living in Italy, showed me that having long-lasting leather pieces is super chic and I felt the demand in the market. I want to bring my customers the coolest & chicest leather goods, which they can keep for a lifetime. For now I started with cardholders, but in autumn many more categories will launch.

Q: Your 3 must-haves for every wardrobe?
J: I would say a good pair of straight blue Levi's 501, high-quality white t-shirts and a good pair of heels. I would always invest in quality rather than quantity.

Q: What is coming next for 92 THE STUDIO?
J: I have three things which are important to me. Firstly, I want to build strong connections with my customers by doing community meetings and pop-up shops in different cities. Secondly, I want to scale our own production in Italy and enter more product categories. And lastly, we are looking for a small showroom right now, so I hope this will be clarified soon and I would love to welcome my customers there.