Julia founded 92 THE STUDIO in 2021 with the focus on athleisure clothing. Ever since she was a child, Julia had the greatest passion for fashion and entrepreneurship, so she knew that she would start her own business one day.
92 THE STUDIO made it into VOGUE four times and got listed at international retailers like AboutYou. In 2025 Julia noticed a shift in the market and decided to do a re-branding of the brand to shift the focus to long-lasting leather goods. Now, she lives in Milan, Italy, from where she operates the brand.

Q: Why you chose to do a re-branding?
J: As an entrepreneur it is important to have the ability to know when things have to be re-done and when things end. In the past, we focused on athleisure clothing, but with the rise of fast fashion chains everywhere, I felt a shift in the market. Living in Italy, showed me that having long-lasting leather pieces is super chic and I felt the demand in the market (also through social media) to bring my customers the coolest & chicest leather goods, which they can keep for a lifetime.

Q: Your 3 must-haves for every wardrobe?
J: I would say a good pair of straight blue Levi's 501, high-quality white t-shirts and a good pair of heels. I would always invest in quality rather than quantity.

Q: What is coming next for 92 THE STUDIO?
J: I have 3 things which are important to me. Firstly, I want to build strong connections with my customers by doing community meetings, pop-ups etc. in different cities Secondly, I want to scale our own production in Italy and enter more product categories. And lastly, we are looking for a showroom right now, so I hope this will be clarified soon and I would love to welcome my customers there.